Subscription options & billing
What’s going on?
The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming produced in collaboration with the site's creators, downloading videos and background playback of videos on mobile devices, and access to the YouTube Music music streaming service. The service was originally launched in November as Music Key , offering only advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music. YouTube announced the rebranding of the service as YouTube Premium on May 17, , alongside the return of a separate, YouTube Music subscription service. The service was first unveiled in November as Music Key, serving as a collaboration between YouTube and Google Play Music , and meant to succeed the former's own subscription service. Music Key offered ad-free playback of music videos from participating labels hosted on YouTube, as well as background and offline playback of music videos on mobile devices from within the YouTube app. The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music. During its invite-only beta, Music Key faced mixed reception due to the limited scope of the offering; YouTube's chief business officer Robert Kyncl explained that his daughter was confused over why videos of songs from Frozen were not "music" in the scope of the service, and thus not advertisement-free. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ad-free service; under the new contract terms, partners would receive a share of the total revenue from YouTube Red subscriptions, as determined by how much their content is viewed by subscribers. YouTube also sought to compete against sites such as Netflix , Prime Video and Hulu by offering original content YouTube Originals as part of the subscription service, leveraging prominent YouTube personalities in combination with professional producers. Robert Kyncl acknowledged that while many of YouTube's prominent personalities had built their followings and created content while operating on a "shoestring budget", he admitted that "in order to scale up, it takes a different kind of enterprise, a different kind of skill set" such as story-telling and "showrunning".
What's the deal with YouTube Music?
Don't worry, Google now has an easy way to move your music library, playlists and preferences over to YouTube's music streaming service. But YouTube Music recently unveiled a tool to help you transfer your entire library, profile and playlists from Google's streaming service into YouTube's revamped one with just one tap. YouTube Music is also getting some new features that may make it a bigger competitor to streaming services such as Spotify and Apple Music. For now, users will have access to both services, giving them time to move their music over and get used to the YouTube Music interface. But starting at the end of August, you won't be able to purchase, preorder, upload or download music from Google Play Music through Music Manager. In the US and other areas globally, that will happen in October. You'll still find your playlists, uploads, purchases and likes in Google Play Music until December, so you can make your transfer to YouTube Music. But your Google Play Music library will no longer be available after December. YouTube Music released a tool back in May to help you move your music, playlists and preferences over to the platform, which we'll explain how to use below. Or you can use Google Takeout to export a copy of your library while you decide what to do with it.
The company announced major changes to its streaming lineup on May 24, including a reimagined YouTube Music service , and as of Monday, June 18, those new services have gone live in the United States and 16 other countries. But there are some real lingering questions left unanswered after the dust settled. We reached out to Google to clarify the details of its new service, as well as how it affects Google Play Music, which is the default music app on many Android phones. Google has two music streaming services : Google Play Music , which launched in , and YouTube Music , which debuted in It has access to thousands of playlists, songs, albums, artists, and more, and it has neat features like the ability to search for songs via vague descriptions or lyrics.